Amazon is a massive company. Amazon sells millions of items at incredibly low prices. Amazon is also headquartered in the same city that our small business is. So, how do we compete?
The trick to this is finding a niche that isn’t going to directly compete with companies like Amazon. As a small local business we can’t win a battle of price or convenience vs an online shopping giant. So with that in mind we decided to focus on the things we can do better. Things like being personal. If you’ve ever purchased off Amazon, eBay, Rakuten, Overstock, or other online sites you often feel a sense of detachment. We like to create an experience when you walk in our store that makes you smile just being here. Coming into Turntables & Trails isn’t just about buying something, it’s also about spending time exploring a small passionate oasis of northwest hiking items and vintage hi-fidelity audio equipment. We have many customers who love the experience and feeling so much that they come back time and time again, not to buy anything, but just to say hello, see what’s new, and enjoy the store.
What else do we do well? We sell the things you often can’t find on Amazon. Have you ever tried to purchase a vintage 70’s receiver or turntable via Amazon? Good luck. Sure there is eBay which will sell them, but what happens when you’ve spent $60 on shipping just to realize that it has burned out bulbs, doesn’t function right, or that the “small mark” the seller described actually is a massive scratch across the tuner glass? Well you can either accept it, or send it back and eat that cost. It might even be as simple as the fact that you don’t love the sound of it since you didn’t hear it in person first! We can solve that! We let you test any of our equipment before purchase in the store! Listen and play all you want. Plus we offer a 2 week exchange policy for any reason! We also sell hundreds of outdoor pieces of equipment that are used and bargain priced. This helps you get outside for cheaper than buying some knock-off Chinese made backpack on Amazon that hopefully functions okay.
On top of all this we are a local business. This means our tax dollars that we collect are given back to your own neighborhood, and the money we make often goes to local businesses for creating our signs, advertising, shelving, or just our coffee. When you purchase from a massive online company it goes to some faceless group of investors somewhere.
In the end, we don’t compete with Amazon. We just do what we do best; share our passion about Hifi and Hiking Gear!